Meanwhile, UK's leading high-street fashion brand Next is bringing to China Lipsy, a women's young fashion brand loved by celebrities such as Lindsay Lohan and Paris Hilton. Next acquired Lipsy last year in a bid to attract younger shoppers.
Targeting those aged between 16 and 30, the London brand introduces to Shanghai's young women a glamorous, sexy and celebrity style.
A capsule collection is currently available at the Next store in Pudong's Super Brand Mall, featuring exotic tropical prints and hot, bright colors. Sexy bare shoulders and body con dresses are key pieces that will easily make the wearer stand out at night.
