Jeans are now a very popular form of casual dress around the world, and have been so for decades. They come in many styles and colors; however, "blue jeans" are particularly identified with American culture, especially the American Old West.Jeans, a.k.a. denim, was a fabric that originated in the Italian town of Genoa, and was used for sails because it was very sturdy. Because of its durability and resistance to wear, jeans started to be used to make clothing for peasants. The word "jeans" comes from the Italian word "genuense", literally "of Genoa" and from "jean": the local word used to denote corduroy. The oldest jeans in the world are the ones worn by Giuseppe Garibaldi in May 1860, they are preserved in the Museo Centrale del Risorgimento.In 1885, jeans could be bought in the US for $1.50 (approximately $36 in 2010). Today, a pair of durable jeans can be purchased in the United States for about 40 dollars.[4] On the other hand, many brands of jeans are currently available for much less. In the United States, there is a robust market for used jeans, and the prices obtained for these pre-owned jeans vary tremendously. As the price of cotton rises, the cost of blue jeans is expected to rise as well.
Americans spent more than $14 billion on jeans in 2004 and $15 billion in 2005.Traditionally, jeans are dyed to a blue color using an indigo dye. Some other colors that can be achieved are pink, yellow, black, and white. These colors are achieved by coloring other fabrics to resemble jeans. Approximately 20 million tons of indigo are produced annually for this purpose, though only a few grams of the dye are required for each pair of these trousers.
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