In 1995, Gela Nash (before marrying Duran Duran's John Taylor) and her friend Pamela Skaist-Levy started a line of maternity wear by successfully transforming plain vintage jeans into Travis Jeans. By 1997, having learned the basics of the fashion industry, they were ready to start a company of their own – but they didn’t take the standard route.From 1996, after establishing their company and needing to get public attention for the brand, Nash and Levy started to send their completed designs to celebrities. In 2001, the famous Juicy tracksuit was introduced and custom designed for Madonna[5]; and Madonna turned the velour tracksuit into a trend. The public appearance of clothes by celebrities made the brand famous almost instantly. Madonna was the first big break through celebrity endorsement for the company. Later, in 2004, the velour tracksuit once again became very popular among celebrities such as Jennifer Lopez, Britney Spears, and Paris Hilton[6]. Juicy Couture then became a brand known around the world for the image of being the outfit of the “new money.” [7] Juicy Couture, which was a very limited brand being available at very few locations until the late 2000s, established exclusive boutiques and flagship stores.Type : Subsidiary
Industry : Fashion
Founded Pacoima, Los Angeles, California (1997)
Founder(s) : Pamela Skaist-Levy and Gela Nash-Taylor
Headquarters : Arleta, Los Angeles, California, United States
Key people : - LeAnn Nealz, President and Chief Creative Officer
- Mark Weisz, : CFO
- Erin Stern,: SVP and Chief Merchandising Officer [1]
Products : Clothing
Accessories
Perfumes
Revenue : $19.50M [1]
Employees : 160 [1]
Parent Liz Claiborne Inc.
Website : JuicyCouture.com
Juicy Couture Picture
Juicy Couture Mobile Pouch
Juicy Couture Garments
Juicy Couture Handbag
Juicy Couture Picture
Juicy Couture Mobile Pouch
Juicy Couture Garments
Juicy Couture Handbag
